| Cannes Lions, 2015 | ||
|---|---|---|
| MOBILE | SOCIAL FOR MOBILE: INNOVATIVE USE OF SOCIAL FOR MOBILE | BRONZE |
| CYBER | WEB CAMPAIGN: CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | SILVER |
| CYBER | WEB PLATFORMS: WEB SERVICE/APP | SILVER |
| CYBER | SOCIAL: INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS) | BRONZE |
| CYBER | SOCIAL: SOCIAL CURRENCY & COMMERCE | BRONZE |
| One Show 2015 | ||
| Interactive | Interactive Advertising / Banners | Bronze Pencil |
| Mobile | Advertising on Mobile Devices / Banners | Silver Pencil |
| AICP NEXT AWARDS, 2015 | ||
| Social | - | Winner |
| Kinsale Sharks Awards, 2015 | ||
| Digital | International Digital - Social Media | Silver Winner |
| Digital | International Digital - Online Advertising | Gold Winner |
| Digital | International Digital - Website Apps or Mobile Apps | Silver Winner |
| Media | Media Excellence - Innovative Media Strategy and Use | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Digital | Banners | Bronze Winner |
| Ciclope International Festival of Craft, 2015 | ||
| Digital | Social Media App | Bronze |
| Epica Awards 2015 | ||
| Media Usage | Media Innovation - Traditional Media | Bronze |
| Mobile | Mobile Social Networks | Silver |
| Digital | Online Ads | Bronze |
| Cristal Festival, 2015 | ||
| Digital & Mobile | Web Banner | Sapphire (Silver) |
| Digital & Mobile | Innovative Online Ad | Sapphire (Silver) |
| Digital & Mobile | Innovative Use of Social / Community | Emerald (Bronze) |
URL: http://hopely-entry.com/banners/
Advertiser: AMERICAN RED CROSS & BITLY
Agency: BBDO NEW YORK
Geo: USA
Copywriter: Allie Townsend(BBDO New York)
Senior Designer: Bhanu Arbuaratna(BBDO New York)
Developers: Chris D'Andrea(BBDO New York)
Sound Engineers: Corey Bauman(The Kitchen @ BBDO)
Associate Creative Directors/Art Directors: Damjan Pita(BBDO New York)
Chief Creative Officer: David Lubars(BBDO Worldwide)
Associate Creative Directors/Art Directors: Derek Harms(BBDO New York)
Account Team/Planner: Emily Morris(BBDO New York)
Chief Creative Officer: Greg Hahn(BBDO New York)
QA Engineer: Jimmy McGee(BBDO New York)
Technical Director: Michael Condouris(BBDO New York)
Director of Design, Experience, & Innovation: Simon Mogren(BBDO New York)
Executive Creative Director: Tom Markham(BBDO New York)
Executive Creative Director: Toygar Bazarkaya(BBDO New York)
Account Team/Planner: Anna Mills(BBDO New York)
Director Of Digital Operations: Clemens Brandt(BBDO New York)
Developers: Colleen Cook(BBDO New York)
Content Producer: Daniel Ivanov(BBDO New York)
Director of Integrated Production: David Rolfe(BBDO New York)
Executive Digital Producer: Eric Berg(BBDO New York)
Sound Engineers: John Cabrera(The Kitchen @ BBDO)
Account Team/Planner: Kathryn Brown(BBDO New York)
Associate Technical Director: Konstantin Rozinov(BBDO New York)
Head of Music Production: Rani Vaz(BBDO New York)
Executive Producer: Renee Haar(The Kitchen @ BBDO)
Account Team/Planner: Rhys Hillman(BBDO New York)
Description of the Project:
With their traditional support base aging, the American Red Cross needed to reach a new generation of donors — a generation who spends a lot of time online. But with a lack of media budget, traditional online advertising was too expensive for the nonprofit.
We noticed an opportunity when we looked at our target audience – millennials – and their avid sharing on social media. We wondered if we could create a way for them to support the Red Cross by doing something they do every day: sharing links.
So we created Hope.ly – the world’s first link-shortener that raises money for a good cause.
Hope.ly works just like any normal link-shortener, but with a twist. When you share a Hope.ly link, a small ribbon is added to the top of the website shared. The more people see your link, the more people will be prompted to donate to the Red Cross.
To launch Hope.ly, we partnered with link-shortening service Bitly, integrating Hope.ly into Bitly’s homepage and browser extension.