BMF Melbourne developed Twignature specifically for Amnesty, an organization all about collecting signatures, to allow them to harness the reach of Twitter by encouraging people to create a digital signature, a Twignature, simply by Retweeting campaign tweets sent by Amnesty.
Twignature caught the eye of Amnesty USA when BMF's the technology was tested by Amnesty Switzerland as part of their letter writing campaign last year. Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition. Twitter users from all over the world are already adding their support in the hundreds.
Category: Charities & appeals
URL: http://www.twignature.amnestyusa.org
Client: Amnesty International USA
Agency: BMF Melbourne
Country: Australia
Executive Creative Director: David Klein
Art Director: Chris Andrews
Copywriter: Callum Fitzhardinge
Interactive Creative Director: Simon Murray
Planner: Nicole Rulka
Digital Project Manager: Lila Tournier
Digital Project Manager: Josh Partijo
Managing Partner - Ricci Meldrum
Naomi Gorringe - Client Director
Technical Director - Mark Ellis
Technical Director - Doug Rathbone
.net Developer - Chris Lo
Planning Director - Simon McCrudden
Seb Neylan - Account Executive