Anais Association Case study Unquiet Voices - Case Film by Cheil Romania

The Case study titled Unquiet Voices - Case Film was done by Cheil Romania advertising agency for Anais Association in Romania. It was released in Mar 2019.

Anais Association: Unquiet Voices - Case Film

Released
March 2019
Posted
October 2020
Market
Industry
Creative Director
Art Director
Copywriter
Creative Director
Art Director
Copywriter
Creative Director
Art Director
Copywriter
Production Agency

Awards:

Cresta Awards 2020
IntegratedIntegratedSilver
The ‘wish We’d Thought Of That’ AwardTHE ‘Wish we’d thought of that’ AWARDSilver
HealthcarePublic AwarenessBronze
D&AD Awards 2020
EntertainmentNon-Fiction Film over 30 minsWood Pencil

Credits & Description:

Title of Entry: Unquiet Voices
Brand: ANAIS
Product/Service: NGO
Client: ANAIS Association
Entrant Company: Cheil Romania
Creative Agency: Cheil Romania
Duration of Entry: 40:00
Account Manager: Ileana Ghita
Creative Director: Ioana Zamfir
Digital Strategist: Paula Stan
Art Director: Roxana Nita
Copywriter: Adina Stanescu
Date of Release: 2019-03-08
Notes: Every 30 seconds, a woman in Romania experiences domestic violence. But only 1% of them ask for help because people are indifferent. Even silent movies have been hiding scenes of abuse under the mask of entertainment. On January 1st they lost their copyright, so ANAIS turned them into a new cinematographic product: Unquiet Voices. A 40-minute film in which 7 victims of domestic violence break the silence and give voice to abused characters in silent movies. Split in 7 chapters, each chapter features footage from a different movie, rearranged to match the victim’s story, then overlapped with the victim’s voice.
https://unquietvoices.com/
Other Credits: Monica Garbur, Sorin Baican, Ioana Mischie