A promotional idea from Saatchi & Saatchi UAR to show the benefit of using Ariel with a touch of Downy (lovely smells like lavender, lime etc): Scented Candles in the shape of your clothes.
Advert title(s): Ariel Downy Scented Candles
Advertising Agency (Name, City, Country): Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Art Director: Raja Rizkallah, Anika Marya, Sarah Pollard, Anjum Shaikh
Copywriter: Wayne Fernandes, Simon Raffaghello
Production: Ali Zayat
Other additional credits: Accounts: Hamid Naqvi, Emaad Khan, Sachinn J Laala
Published/Released (2014):’