Assassin’s Creed Case study AKIBA STEALTH by Dentsu Inc. Tokyo

AKIBA STEALTH
The Case study titled AKIBA STEALTH was done by Dentsu Inc. Tokyo advertising agency for Assassin’s Creed in Japan. It was released in Nov 2014.

Assassin’s Creed: AKIBA STEALTH

Released
November 2014
Posted
November 2014
Market
Production Agency

Awards:

Asia Pacific Advertising Festival (AdFest) 2015
MOBILE LOTUSBEST USE OF GEOLOCATIONBronze

Credits & Description:

SUB CATEGORY : BEST USE OF GEOLOCATION
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : AKIBA STEALTH
BRAND : ASSASSIN'S CREED UNITY
ADVERTISER : UBISOFT JAPAN K.K.
ADVERTISING AGENCY : DENTSU INC., TOKYO/RYDEN INC., TOKYO/
TOW CO.,LTD, TOKYO/HONEYCOMB LAB. INC., TOKYO
CREATIVE DIRECTOR : JYUNYA TANIMOTO
COPYWRITER : JYUNYA TANIMOTO/MAIYA KINOSHITA
ART DIRECTOR : SHINYA OKANO/YUHI SHIMOMURA
INTERACTIVE DESIGNER : KIYOKAZU KAWAHARADA/RIHO KAWASHIMA/KOSUKE KASUGA
DESIGNER : SUMIYO MIKI/SHINYA OKANO
ACCOUNT DIRECTOR : YUSUKE KUMON
ACCOUNT EXECUTIVE : KENICHI SATO/YUSUKE MORI
PLANNER : ATSUSHI OTAKI
PR PLANNER : YOHEI NEMOTO/YUSUKE MATSUO
STRATEGIC PLANNING DIRECTOR : RYUSUKE NANKI
STRATEGIC PLANNER : JYUNYA TANIMOTO
AGENCY PRODUCER : YOSUKE SHIDARA/ATSUSHI OTAKI/YUICHIRO INOUE/HIROKAZU KAGIYA
PRODUCTION COMPANY : HAT INC., TOKYO
DIRECTOR : RYO TAKEBAYASHI
CINEMATOGRAPHER/D.O.P : TETSUYA KONDO
GAFFER : KOSHIRO UENO
EDITOR : CHIAKI MATSUMOTO/NARUHITO INABA
PRODUCTION DESIGNER : CHIHIRO MATSUMOTO/KOYUKI KATO
PRODUCTION PRODUCER : DAISUKE NORO
PRODUCTION MANAGER : YOSHITAKA HIRANO/SOICHIRO FURUKAWA
SOUND PRODUCTION COMPANY : HAT INC., TOKYO
MUSIC COMPOSER : JUN KATAKURA
SOUND DESIGNER : TAKETOSHI NIZUMA/KENTARO OSHIMA
COMPUTER ARTIST : HIDEO MATSUMOTO/TATSUTO HYOGO
URL OF THE ENTRY : http://www.akiba-stealth.com/award/
ENGLISH CONTEXT EXPLANATION : ASSASSIN'S CREED IS ONE OF THE BEST-SELLING VIDEO GAMES IN THE WORLD. HOWEVER, IT WAS NOT AS WIDE-SPREAD IN JAPAN BECAUSE PEOPLE PREFERRED JAPANESE GAMES. USING THE RELEASE OF THE NEW ASSASSIN'S CREED UNITY AS AN OPPORTUNITY, WE AIMED TO OVERCOME THIS CHALLENGE. AKIBA IS THE NICKNAME FOR THE AKIHABARA AREA IN TOKYO, WHICH IS THE SACRED GROUND FOR OTAKUS AND VIDEO GAME FANS.