DESCRIPTION: The purpose of the project is to make contact with people, who have a need for optic eyeglasses, exactly at that time when their need arises and direct them to our client, a chain of optical stores. The work has been placed on Turkey’s most visited online news site with more than 14 million readers per month. (The exact number of readers in November 2013 was 14,274,000.) The reader, who clicks the button to increase the text size for better readability, encounters our message on a pop-up window, suggesting him/her to visit an eye doctor and then come to our optical stores.
Advertised brand: Atasun Optik
Advert title(s): Text Enlargement Button Application
Advertising Agency (Name, City, Country): Works, Istanbul, Turkey
Agency website: [www.works.com.tr](http://www.works.com.tr/)
Creative Director: Ahmet Naci Fırat
Art Director: Fatih Gül
Copywriter: Semih Sakarya
Account Executive: Selen Saban
Digital Marketing Executive: Alp Can Utku
Published/Released (Month, Year): July 2013