| The Loeries Awards 2013 | ||
|---|---|---|
| DIGITAL & INTERACTIVE COMMUNICATION | INTERNET ADVERTISING | Silver |
The new Audi R8 can do 0-100km/h in 3.5 seconds. Ogilvy & Mather, Cape Town noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupe can accelerate.
Category: Automotive
Client: Audi South Africa
Agency: Ogilvy & Mather Cape Town
Production: REC
Country: South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang
Creative Director: Tommy Le Roux
Creative Director: Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editor: David Jackson
Editor: Kaif Ahmed
Account manager: Ryan Rabinowitz