Bacardi Case study The House Party Road Trip, 1 by BBDO New York
The Case study titled The House Party Road Trip, 1
was done by BBDO New York advertising agency for Bacardi in United States. It was released in Apr 2016.
Bacardi: The House Party Road Trip, 1
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Art Director
Art Director
Copywriter
Awards:
| Kinsale Shark Advertising Festival 2016 | ||
|---|---|---|
| Print/Outdoor/Other | International Non Traditional - Events, Stunts, Live Brand or Interactive Experience | Bronze |
Credits & Description:
Agency: BBDO New York
Name of brand being promoted: Bacardi
Title of entry: The House Party Road Trip
Name of company entering the work: BBDO New York
Name of product being promoted: Bacardi
Country of entrant company: United States of America
Agency Network: BBDO
Clients name: Bacardi
Creative Director: David Lubars (Chief Creative Officer, BBDO Worldwide), Greg Hahn (Chief Creative Officer, BBDO New York), Danilo Boer (Executive Creative Director), Danny Adrain
Art Director: Danny Adrain/Amanda Younger
Copywriter: Roberto Danino (ACD/Copywriter), Janelle Anne
Account Manager: Justin Zerrenner/Josh Goodman/Meghan Wood/Lindsay Vellines (Account Team)
Print Producer: Courtney Fallow/Michael Gentile (Agency Producers)