| D&AD Awards, 2016 | ||
|---|---|---|
| PR | Use of Media Relations | Wood Pencil |
Client: Betfair
Creative Director Steve Munachen
Creative Agency Pitch
Account Director Chris Allen
Account Executive Harry Horsfall
Account Manager Adam Wright
Brand Manager (Client) Harry Phillips
Chief Executive Officer Henry Chappell
Head of Brand Marketing Paul Gambrill
Marketing Director Johnny Devitt
Media Director Stephen Mault
Planner Paul McCormick
PR Manager Barry Orr Naomi Totten
Victoria Pendleton will be riding in the Foxhunters Chase at Cheltenham on Friday (March 18) after a panel of experts including Champion Trainer Paul Nicholls agreed she was ready to race.
Ahead of her race, Betfair have launched the new advert to encourage viewers to show their support for the Olympian on social media using #GoodLuckVP throughout the festival.
The Switching Saddles campaign was launched before Cheltenham last year, where Betfair and Pendleton announced an ambitious target of riding at Cheltenham 2016.
After a long and sometimes turbulent year the target has been achieved and the TV advert will highlight the transformation that the Olympian has been through to get to this point, with the help of the team of experts that Betfair provided.
Stephen Mault, Head of Media and Sponsorship, said: 'We are delighted that Victoria will be heading to Cheltenham next week and taking part in the esteemed amateur Foxhunters Chase.
"As an Authorised Betting Partner, Betfair is focused on shining a light on horse racing and Switching Saddles has done exactly that by showing the hard work and dedication it takes to make the sport what it is.
"Seeing Victoria's incredible journey has been nothing short of inspirational and we hope everyone gets behind her at Cheltenham on Friday."