| PIAF, 2015 | ||
|---|---|---|
| Media engagement | - | Bronze |
Entrant Interone BBDO
Title The BMW Driftmob
Advertiser BMW AG
Product/Service: BMW M235i
Industry: Automotive
Chief creative officer Michael Ohanian (Interone BBDO)
Management Supervisor Jan Anderßen (Interone BBDO)
Executive Crative Director Max Lederer (Interone BBDO)
Executive Creative Director Thomas Heinz (Interone BBDO)
Crative Directors Florian Barthelmess, Björn Neugebauer, Bill Yom (Interone BBDO)
Copy Daniel Ernsting (Interone BBDO)
Concept Debbie Blume (Interone BBDO)
Art Director Jonathan Roolf (Interone BBDO)
Art Director Christian Petersen (Interone BBDO)
Art Director Erik Bierschenk (Interone BBDO)
Account Manager Jan Anderßen (Interone BBDO)
Account Manager Wolf Bockelmann (Interone BBDO)
Production Julian Holland (Partizan GmbH)
Production Hermann Krug (CFS)
Brief description: In 2014, BMW launched the worthy successor to the BMW 2002. The BMW 2 Series Coupé. Compact, dynamic, precise. With a digital campaign, we wanted to highlight these vehicle characteristics. How do you best showcase the outstanding driving characteristics of the new BMW M235i? Spectacularly and suddenly, in a bustling city centre. Where the street is turned into the stage for the world’s first-ever Driftmob