| Ame Awards, 2016 | ||
|---|---|---|
| products & services | automotive | AME Gold Medallion |
Nomination: Products & Services
Category: Automotive
Awards: AME Gold Medallion
Company: Serviceplan
Award: AME Gold Medallion
Brand: BMW
Title: BMW xWalk
Country: UNITED ARAB EMIRATES
Competition: products & services
Category: automotive
Executive Creative Director: Moe Jawhar
Client Servicing Director: Hassan Khatoun
Creative Director: Marcell Francke
Creative Strategist: Maximilian Florian Schoengen
Senior Art Director: Amin Zeitiouni
Associate Creative Director: Hammad Sheikh
Sr. Account Mananger: Ona Linda Johnson
Creative Director: Kazuko Yokoe
Strategic Planning Director: Frances Bonifacio
Managing Partner: Rami Hmadeh
Art Director: Christiano Signore
Creative Innovation Director: Franz Roeppischer
We created an art installation at the Dubai World Trade Center that let everyone experience the benefits of the BMW xDrive, without even having to step into the car. A stunning 3D optical illusion, made up of 50,000 X's mapped out on a grid which spanned an area of 42 square meters, demonstrated the xDrive feel. Although the ground looked uneven, walking over it felt plain smooth. A QR code scan led to more information and a real test drive with the BMW X6