Advertiser: BOB'S
Agency: NBS
Category: Static
Advertising campaign: THE UNCONTROLLABLE WRAPPER
Copywriter: André Jardim (Nbs)
Creative Director: Marcello Noronha (Nbs)
CCO: Pedro Feyer (Nbs)
Art Director: Vinicius Cunha (Nbs)
Creative Director: Andre Lima (Nbs)
Creative Director: Pedro Feyer (Nbs)
CCO: André Lima (Nbs)
Implementation
We created a package that dramatically reduces the time from getting your hands on one of our burgers to actually eating it. Meet the world’s first edible wrapper for burgers. To promote our new idea, we set up a live stunt in one of our stores. And it was very welcomed: 74% of consumers tasted it.
Relevancy
Bob’s tagline is a bold promise: “You can’t control yourself”. That’s why all of Bob’s communication efforts try to empower that. In your stunt, we took things to the edge in a way that only we could it.
Outcome
After the stunt, word quickly spread out. The idea received national and international press coverage. TV hosts, journalists and bloggers got curious to try our edible wrapper. And some even organized their own stunts to taste a burger without having to remove the wrapper.
Client Brief Or Objective
Bob’s is a fast food chain from Brazil. Our tagline: “You can’t control yourself”. So we had to communicate that our burgers are so irresistible that people simply can’t wait to taste them.