Media: TV
Category: Transport & Tourism
Brand: British Airways
Geo: Americas, United States
Advertising Agency: Text100, USA
Agency Ogilvy / New York
Art Director Edu de la Herran, Katie Fahrenthold
Copywriters: JM DaVirro, Alena Cason
Chief Creative Officer Alfonso Marian
Creative Director Jim Thompson, Simona Lo
Production Company Eyepatch Productions / New York, Robotic Raptor / New York, Little Lamb Films / Mumbai, CO3 / New York
Director Brandon LaGanke
Producer Jay Cagide, Dan Lubel, Kedhhar Barrve, Ned Martin
Agency Ogilvy New York / New York
Agency Producer Matt Bonin, Paul Gunnarson, Chris Mazur
Composer Justin D. Wright
Editor Rocky Bazemore, JP Damboragian, Drew Palazzo
Sound Designer Ken Meyer
British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).