Campaign name: Budvar Three Temptations
Registrant: Kaspen/Jung von Matt
Brand name: Budweiser Budvar
Client account director manager: Aleš Eder, brand manager, Jana Kubištová, marketing director
Director: Michael Wong
Art Director: Tomáš Veselý
Executive Creative Director: Lester Tullett
Account Director / Manager: Vlasta Hladík, Michal Křivánek
Director of photography: Mark Bliss
Strategic planner strategist: Luboš Jahoda
Copywriter: Daniel Friš
Post Production: R.U.R.
Production Company: Bistro Films
Music: Michal Pelant
Creative idea explanation: Since the crisis the consumption of beer in pubs has dramatically declined. In 2015 record numbers closed indefinitely. Budweiser Budvar knows it’s not easy to own a pub these days but its important to stay strong and say NO to weakening your product for short term profit. This TVC helped convince all barkeepers (not just those serving Budvar) to do the same. To stay strong against temptation and keep the quality of their pubs in these tough times as that will always be what makes people come back. Because if we loose the good Czech pub we loose a huge part of our culture.