California Gardens Case study Fava Beans by Initiative Media Middle East FZ

The Case study titled Fava Beans was done by Initiative Media Middle East FZ advertising agency for California Gardens in United Arab Emirates. It was released in Jul 2015.
Advertising campaign for California Gardens

California Gardens: Fava Beans

Brand
California Gardens
Media
Case study
Released
July 2015
Posted
July 2015
Market
United Arab Emirates
Industry
Canned Food
Agency
Initiative Media Middle East FZ

Awards:

Cristal Festival, 2015
MediaBeauty / Hygiene / Health ProductSapphire (Silver)
Mena Effie Awards 2015
Food & BeverageFood & Beverage – FMCGSilver

Credits & Description:

Category: Beauty / Hygiene / Health product
Fava Beans – The New Super Food California Garden
Agency: Initiative Media Middle East FZ LLC Dubai
Sapphire ( Silver )
California Garden asked itself, how do we grow our brand when we’re already the market leader for canned fava beans? We grow the category. We discovered fava beans are a natural source of L Dopa, an amino acid that accelerates the production of human growth hormone. In other words, our fountain of youth was sitting right in our very own kitchen. Our strategy was there: Break the story and watch California Garden Foul sales soar!