Chilean Red Cross: First Line For The Front Line - Case Study Board

Credits & Description:

Advertising Brand: Chilean Red Cross
Advertising Agency: Porta, Santiago, Chile
Creative Director: Fernando Riveros, Felipe Porte
Art Directors: Lucas Sousa Gondim, Ignacio Ormeño, Jaime Ramirez
Copywriters: Eduardo Dominguez, Germán Méndez.
Film Production: Believe
Sound Production: Synchroland, Mantra
Country: Chile
Published: March 2021
Synopsis:
In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.

First Line For The Front Line is a very simple and effective idea in which more than 100 national and international independent digital mediums helped to raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross's history. But the most important thing was that it allowed us to be in the front line, where we were needed the most, while peace wasn’t news in Chile.