Coca-cola Case study Metallica en la Antartida by Human, Plataforma Digital

The Case study titled Metallica en la Antartida was done by Human, Plataforma Digital advertising agencies for subbrand: Coca-cola Zero (brand: Coca-cola) in Argentina. It was released in May 2013.
Advertising campaign for Coca-cola

Coca-cola: Metallica en la Antartida

Brand
Coca-cola Zero  (Coca-cola)
Media
Case study
Released
May 2013
Posted
May 2013
Market
Argentina
Industry
Soft Drinks
Agency
Human
Agency
Plataforma Digital

Awards:

Wave Festival, 2014
PromoUso de Mídia e/ou Estratégias PromocionaisBRONZE
FIAP 2014
Innovación en MediosAdvertainmentSol de Oro

Credits & Description:

Título: Metallica en la Antartida
Agência: HUMAN / Plataforma
Anunciante: Coca-Cola S.A.
Diretor de criação: D.General Creativa Human: Peta Rivero y Hornos D.General Creativa Plataforma: Diego Alvarez
Diretor de arte: Director de Arte Human: Alejandro Marchesi - Melisa Juncal