Consejo Publicitario Argentino Case study SI NO HACES NADA SOS PARTE by Liebre Amotinada Ideas

SI NO HACES NADA SOS PARTE
The Case study titled SI NO HACES NADA SOS PARTE was done by Liebre Amotinada Ideas advertising agency for Consejo Publicitario Argentino in Argentina. It was released in May 2013.
Advertising campaign for Consejo Publicitario Argentino

Consejo Publicitario Argentino: SI NO HACES NADA SOS PARTE

Brand
Consejo Publicitario Argentino
Media
Case study
Released
May 2013
Posted
May 2013
Market
Argentina
Industry
Charities, Foundations, Volunteers
Agency
Liebre Amotinada Ideas

Awards:

Wave Festival, 2014
RadioMensagens ComunitáriasBRONZE
Green WaveGreen WaveOURO

Credits & Description:

Título: SI NO HACES NADA SOS PARTE
Agência: Liebre Amotinada
Anunciante: CONSEJO PUBLICITARIO ARGENTINO
Diretor de criação: MARIANO PASIK
Produtor da agência: EUGENIA OTERO
Redator: FEDERICO PREUSCHE
Diretor de arte: JULIO ORTELLAO
Sinopse: Under the slogan "If you do nothing, you're part of it" a communication platform with the famous Argentine rapper Emanero was created. And the result was shocking: more than 100 radio stations broadcasted the song and over 50 open and private TV channels broadcasted the spot. The campaign was viralised by over 2 million people and the case was trend topic in social networks for weeks. But the most important: Awakened awareness in the media and society achieve the enactment of Law 26,892.