America's Cotton Producers and Importers - 'Cotton Incorporated' and DDB New York partnered with Nexus Interactive Arts to invade New York Fashion Week with a group of naked mannequins demanding 'Cotton or Nothing.' During a three day protest in a highly trafficked area of New York City's Meatpacking District, the mannequins captured the public's attention and invited them to join their protest against the substitution of cotton in clothing. The 'Cotton or Nothing Protest' film documents the mannequins' protest, as well as the participation of hundreds of consumers who support their cause. The film is part of an integrated campaign supported by a bespoke Cotton or Nothing website that encourages consumer interactivity.
Category: Clothing & footwear
URL: http://www.cottonornothing.com
Client: Cotton Incorporated
Agency: DDB New York
Production: Nexus Interactive Arts
Country: United States of America
Director: Evan Bohem
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Joseph Cianciotto
Creative Director: Cassandra Anderson
Copywriter: Melissa McCarthy
Creative Director/ art director: Lea Ladera
Senior Copywriter: Kimb Luisi
Senior Copywriter: Dan Young
Executive Producer: Teri Altman
Executive Producer: Luke Ritchie
Head of Broadcast: Ed Zazzera
Account Director: Debbie Broda
Assistant Producer: Nina Horowitz
Management Supervisor: Lauren Roberts
Account Supervisor: Lauren Solomon
Brand Planning Director: Jennifer Fox