| One Show 2012 | ||
|---|---|---|
| One Show | Innovation in Advertising / Single or Campaign | Merit |
| One Show Interactive | Websites / Social Networks/Community | Bronze |
| One Show Interactive | Integrated Branding / Integrated Branding Campaign - Online | Merit |
| One Show Entertainment | Online Branded Entertainment / Long-form | Silver |
| One Show Entertainment | Innovation in Branded Content | Merit |
| Clio Awards 2012 | ||
| Integrated Campaign | - | Bronze |
| London International Awards 2012 | ||
| Integrated Campaign | Integrated Campaign | Bronze Winner |
| ADC Awards 2012 | ||
| Integrated | Integrated, Campaign | Bronze |
Brand: Craftsman
Group Account Director: Kevin Reilly (Y&R Chicago)
Entrant Company: Y&R Chicago, Chicago
Account Director: Kevin Babcock (Y&R Chicago)
Advertising Agency: Y&R Chicago, Chicago
Account Supervisor: Priya Bordia (Y&R Chicago)
Production Company: Tool
Executive Producer: Brian Latt (Tool)
Executive Producer: Dustin Callif (Tool)
Editing Company: Don't Panik!
Music Company: Beta Patrol
Executive Producer: Oliver Fuselier (Tool)
Director: Matt Ogens (Tool)
Chief Creative Officer: Bob Winter (Y&R Chicago)
Creative Director: Jon Eckman (Y&R Chicago)
Interactive Director: Grant Skinner (Tool)
Creative Director: Richard Fischer (Y&R Chicago)
Editor: Mark Panik (Don't Panik!)
Creative Director: Evan Thompson (Y&R Chicago)
Art Director: Richard Fischer (Y&R Chicago)
Designer: Thomas Nicholas (Y&R Chicago)
Designer: Optimus
Copywriter: Evan Thompson (Y&R Chicago)
Head of Integrated Production: Brian Smego (Y&R Chicago)
Director of Innovation: Matt Witt (Y&R Chicago)
Agency Producer: Kara Pierce (Y&R Chicago)
Group Account Director: Kevin Reilly (Y&R Chicago)
Account Director: Kevin Babcock (Y&R Chicago)
Account Supervisor: Priya Bordia (Y&R Chicago)
Executive Producer: Brian Latt (Tool)
Executive Producer: Dustin Callif (Tool)
Executive Producer: Oliver Fuselier (Tool)
Director: Matt Ogens (Tool)
Interactive Director: Grant Skinner (Tool)
Editor: Mark Panik (Don't Panik!)
Designer: Thomas Nicholas (Y&R Chicago)
Designer: Optimus