Campaign name: Eye caring optics
Registrant: Red Pepper Creative
Brand name: Culturavision
Designer: Natasha Kotovskaya
Photographer: Anton Smetanin
Art Director: Julia Uzkikh
Executive Creative Director: Danil Golovanov
Creative director: Ivan Sosnin
Creative idea explanation: Russian eye care retailer Culturavision recently debuted a new branding system that actually doubles as a workout for customers' eyes. Agency developed the company identity,...