| Epica Awards 2014 | ||
|---|---|---|
| Film | Financial Services | Bronze |
| Eurobest, 2014 | ||
| Branded Content & Entertainment | NON-FICTION: SERIES OR FILM | Silver Eurobest |
| Branded Content & Entertainment | USE OR INTEGRATION OF USER-GENERATED CONTENT | Silver Eurobest |
| Media | USE OF MEDIA: USE OF SCREENS IN A MEDIA CAMPAIGN | Bronze Eurobest |
| Media | PRODUCT & SERVICE: FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES | Silver Eurobest |
| D&AD Awards 2015 | ||
| Integrated & Innovative Media | Innovative Media | Graphite Pencil |
| Cannes Lions, 2015 | ||
| MEDIA | PRODUCT & SERVICE: FINANCIAL PRODUCTS & SERVICES | SILVER |
| One Show 2015 | ||
| Branded Entertainment | Other Branded Content / User Generated Content - Short Form | Bronze Pencil |
| The New York Festival, 2015 | ||
| Branded Entertainment | Use Of Medium: User-generated Content | THIRD PRIZE AWARD |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film | Innovative Use of TV/Cinema/Online Film | Silver Winner |
Brand: DnB
Media: TV
Category: Financial services
Agency: TRY
Geo: Norway
DNB: The 24 hour ad break
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Egil Pay, Lars-Kristian Harveg, Preben Moan
Copywriters: Lars Joachim Grimstad, Jonas Grønnern, Camilla Bjørnhaug
Account Manager: Arne Eggen
Project Manager: Diana Jandl
Director: Andrea Eckerbom
Producers: Rebecca Padoin Schrøder, Beate Tangre
Web Designer: Martin Klausen
Developer: Thomas Sømoen
Account Manager: Lisa Canneaux
Published: September 2014
Description of the Project:
The Norwegian bank, DNB, wanted to increase awareness on their 24 hour customer service, which gives you good banking advice all day and night.
We bought every single commercial break - for 24 hours - on Norway’s biggest commercial TV channel, TV2. And we invited all of Norway to film and share THEIR best advice, on everything from A to Z. We received over 3000 clips of advice, and showed over 1000 clips, creating over two and a half hours of unique user generated branded content.
To see every ad break, please visit: http://judgehere.dognet.no