DoCoMo Case study Shrimp Frying Cannon [english] by NTT Resonant, Tokyu Agency

Shrimp Frying Cannon [english]
The Case study titled Shrimp Frying Cannon [english] was done by NTT Resonant, Tokyu Agency advertising agencies for DoCoMo in Japan. It was released in Oct 2014.
Advertising campaign for DoCoMo

DoCoMo: Shrimp Frying Cannon [english]

Brand
DoCoMo
Media
Case study
Released
October 2014
Posted
October 2014
Market
Japan
Industry
Telecommunications Services
Agency
Tokyu Agency
Designer
Vacances Tokyo
Creative Director
Tetsushi Kawachi Tokyu Agency Inc.
Copywriter
Tetsushi Kawachi Tokyu Agency Inc.
Art Director
Daisuke Hasegawa Tokyu Agency Inc.
Designer
Maori Sato Tokyu Agency Inc.
Editor
Kazuhide Adachi
Producer
Hisaya Kato Aoi Pro
Director
Yoshihiro Mori Aoi Pro
Agency
NTT Resonant

Awards:

Asia Pacific Advertising Festival (AdFest) 2015
BRANDED CONTENT & ENTERTAINMENT LOTUSBEST USE OF INTERACTIVE & SOCIAL MEDIAGRANDE BRANDED CONTENT
INTERACTIVE LOTUSBEST USE OF ONLINE VIDEOSilver
PROMO LOTUSBEST USE OF INTERNET/ONLINE ADVERTISINGGold
EFFECTIVE LOTUSEFFECTIVE LOTUS - SMALL BUDGETEFFECTIVE LOTUS
Ad Stars Awards, 2015
InteractiveProduct & ServiceGold
InnovationProduct & ServiceCrystal
PromotionProduct & ServiceSilver
PromotionUse of Promo & ActivationGold
PRDigital & Social for PRGold
Clio Awards 2015
Branded EntertainmentProduct/Service: Film - ScriptedBronze

Credits & Description:

SUB CATEGORY : BEST USE OF INTERACTIVE & SOCIAL MEDIA
ENTRY TITLE : 3 SECONDS COOKING SHRIMP FRYING CANNON
BRAND : EXPANDED LTE NETWORK
ADVERTISER : NTT DOCOMO
ADVERTISING AGENCY : TOKYU AGENCY INC., TOKYO/NTT AD, TOKYO
CREATIVE DIRECTOR : TETSUSHI KAWACHI
COPYWRITER : TETSUSHI KAWACHI
ART DIRECTOR : DAISUKE HASEGAWA
ACCOUNT EXECUTIVE : SHINICHI KUMAZAWA/TSUBASA MATSUMOTO
Production Company: AOI PRO, TOKYO
Account Executive: Shinichi Kumazawa Tokyu Agency Inc., TOKYO
Account Executive: Tsubasa Matsumoto Tokyu Agency Inc., TOKYO
Creative Director: Tetsushi Kawachi Tokyu Agency Inc., TOKYO
Art Director: Daisuke Hasegawa Tokyu Agency Inc., TOKYO
Producer: Hisaya Kato AOI PRO, TOKYO
Director: Yoshihiro Mori AOI PRO, TOKYO
Cinematographer: Masami Funatsu Gonshiro, TOKYO
Editor: Kazuhide Adachi
Sound Designer: Shingo Suzuki origami PRODUCTIONS, TOKYO
Copywriter: Tetsushi Kawachi Tokyu Agency Inc., TOKYO
Designer: Maori Sato Tokyu Agency Inc., TOKYO
PLANNER: Tetsushi Kawachi Tokyu Agency Inc., TOKYO
PLANNER: Daisuke Hasegawa Tokyu Agency Inc., TOKYO
PLANNER: Yoko Osoegawa Tokyu Agency Inc., TOKYO
PLANNER: Maori Sato Tokyu Agency Inc., TOKYO
Assistant Producer: Kazuki Sato AOI PRO, TOKYO
Production Manager: Shuhei Terada AOI PRO, TOKYO
Gaffer: Masaaki Sakamoto AUN, TOKYO
Device Developper: Mitsuaki Kayanuma GIVS, TOKYO