Dos Equis Case study MOST INTERESTING MAN IN THE WORLD by Euro Rscg New York

MOST INTERESTING MAN IN THE WORLD
The Case study titled MOST INTERESTING MAN IN THE WORLD was done by Euro Rscg New York advertising agency for subbrand: Dos Equis Beer (brand: Dos Equis) in United States. It was released in Sep 2012.
Advertising campaign for Dos Equis

Dos Equis: MOST INTERESTING MAN IN THE WORLD

Brand
Dos Equis Beer  (Dos Equis)
Media
Case study
Released
September 2012
Posted
September 2012
Market
United States
Industry
Beers and Ciders
Agency
Euro Rscg New York
Creative Director
Andy Currie
Creative Director
David Weinstock
Producer
Dan Fried

Credits & Description:

Category: Creative Effectiveness

Advertiser: HEINEKEN USA

Product/Service: DOS EQUIS

Chief Creative Officer: Conway Williamson (Euro RSCG New York)

Creative Director: David Weinstock (Euro RSCG New York)

Creative Director: Andy Currie (Euro RSCG New York)

Chief Communications Offier/Group Account Director: Mary Perhach (Euro RSCG New York)

Integrated Group Account Director: Katy Milmoe (Euro RSCG New York)

Integrated Account Director: Katie Pearson (Euro RSCG New York)

Integrated Account Executive: Amanda Zalka (Euro RSCG New York)

Producer: Dan Fried (Euro RSCG New York)

VP: Kheri Tillman (Heineken USA)

Sr. Brand Director: Paul Smailes (Heineken USA)

Brand Manager: Ryan Thompson (Heineken USA)