YIHAODIAN Case study 1000 STORES by Ogilvy & Mather Shanghai
The Case study titled 1000 STORES
was done by Ogilvy & Mather Shanghai advertising agency for subbrand: E-GROCERY (brand: YIHAODIAN) in China. It was released in May 2013.
YIHAODIAN: 1000 STORES
Media
Released
May 2013
Posted
May 2013
Market
Agency
Regional Executive Creative Director
Copywriter
Copywriter
Creative Director
Regional Executive Creative Director
Executive Creative Director
Creative Director
Producer
Editor
Producer
Executive Creative Director
Art Director
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Media Lions | Use of Media; Best Use of Mobile Devices | Silver |
Credits & Description:
Type of entry: Use of Media
Category: Best Use of Mobile Devices
Advertiser: YIHAODIAN
Product/Service: E-GROCERY
Agency: OGILVY & MATHER SHANGHAI, CHINA
Chief Creative Officer: Graham Fink (Ogilvy & Mather Advertising Shanghai)
Executive Creative Director: Francis Wee (Ogilvy & Mather Advertising Shanghai)
Regional Creative Director: Dirk Eschenbacher (Ogilvy & Mather Advertising Beijing)
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