Ebay: BUILT

Credits & Description:

Type of entry: Websites & Microsites

Category: Retail & E-Commerce, including Restaurants

Advertiser: EBAY

Product/Service: MOTORS

Agency: VENABLES BELL & PARTNERS San Francisco, USA

Executive Creative Director: Paul Venables (Venables Bell & Partners)

Executive Creative Director: Will Mc Ginness (Venables Bell & Partners)

Creative Director: Lee Einhorn (Venables Bell & Partners)

Art Director: Brad Kayal (Venables Bell & Partners)

Copywriter: Brad Phifer (Venables Bell & Partners)

Interactive Art Director: Angie Mc Donald (Venables Bell & Partners)

Director Of Integrated Production: Craig Allen (Venables Bell & Partners)

Director Of Interactive Production: Manjula Nadkarni (Venables Bell & Partners)

Live Action Producer: Therese Vreeland (Venables Bell & Partners)

Print And Art Producer: Jacqueline Fodor (Venables Bell & Partners)

Interactive Producer: Christina Nickas (Venables Bell & Partners)

Director Of Experience Design: Aiden Bordner (Venables Bell & Partners)

Director Of Creative Technology: Aaron Clinger (Venables Bell & Partners)

Director Of Research And Analytics: Jeff Burger (Venables Bell & Partners)

Production Manager: Brett Adkins (Source Interlink Media)

Director Of Photography: Clint Stringfellow (Source Interlink Media)

Editor: Matt Odom (Source Interlink Media)

3D Development Partner: Shawn Myers (Artifact)

3D Artist: Daniel Duncan (Lumberyard)

Trailer Editor: Steve Courtney (Lumberyard)

Brief Explanation

The eBay "BUILT" platform for eBay Motors challenged four garages to compete against each other to build an amazing vehicle (purchased from eBay) from scratch, using only parts bought on eBay Motors. The transformed cars were then auctioned off for charity, raising over $100,000.