Panasonic: Panasonic Energy Saving Lamp

Credits & Description:

Entrant: Scholz & Friends, Berlin

Panasonic Energy Saving Lamp

Corporate Name of Client: Panasonic Marketing Europe GmbH

Client Account Director: Salvatore Amato

Agency: Scholz & Friends, Berlin

Chief Creative Officer: Martin Pross

Executive Creative Director: Matthias Spaetgens

Creative Directors: Michael Winterhagen/Nils Busche

Copywriter: Michael Schoepf

Art Director: Walter Ziegler

Art Buyer: Kirsten Rendtel

Print Agency Producer: Franziska Ibe

Description of the Project

Oojective: Increase the sales of eco-friendly Panasonic energy saving lamps.

Concept: We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.

Target Audience: Consumers with ecological awareness.