Unilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.Agency: Lowe, Philippines
Category: Cosmetics & toiletries
URL: http://www.wattpad.com/story/24258795-face-the-day
Client: Unilever Philippines
Agency: Lowe Philippines, Makati City
Production: Lowe Philippines
Country: Philippines
Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Margarita Salvador
Copywriter: Isa Natividad
Copywriter: Owel Alvero
Art Director: Abigail Montana
Art Director: Martin Flordeliza
Art Director: Bjay Gomez
Producer: Joey De Guzman
Assoc Creative Director: Tina Araneta
Business Director: Nina Cruz
Senior Account Director: Tricia Kiocho
Senior Account Manager: Dea Dobadilla
Unilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.
UNILEVER PHILIPPINES
Brand Managers: Jonathan Pua, Julian Gollayan
Assistant Brand Manager: Lauren Tanganco
LOWE PHILIPPINES
President/CCO: Leigh Reyes
Creative Director: Roman Carlo Olivarez
Associate Creative Director: Tina Araneta
Art Director: Abigail Montana
Art Director: Bjay Gomez
Art Director: Margarita Salvador
Art Director: Martin Flordeliza
Copywriter: Isa Natividad
Copywriter: Owel Alvero
Business Unit Director: Niña Cruz
Management Supervisor: Tricia Kiocho
Senior Account Manager: Dea Bobadilla
Operations Support Head: Noemi Zamora
Producer: Joey de Guzman
MINDSHARE PHILIPPINES
Digital Associate: Stephanie King
Campaign Manager: Rosanie Cudala
SHOESTRING PRODUCTIONS
Executive Producers: Sandra Artadi, Nikki Puyat
Director: Joel Bohol