Estate Case study ABO by Ogilvy & Mather Shanghai

The Case study titled ABO was done by Ogilvy & Mather Shanghai advertising agency for subbrand: Estate (brand: Estate) in China. It was released in May 2012.

Estate: ABO

Brand
Released
May 2012
Posted
May 2012
Market
Executive Creative Director
Creative Director
Copywriter
Executive Creative Director
Copywriter
Copywriter
Art Director
Production Agency

Awards:

Clio Awards, 2013
Content and Contact-Bronze

Credits & Description:

Title: ABO

Product/Service: Estate

Creative Credits

Entrant Company: Ogilvy & Mather Advertising, Shanghai

Agency: Ogilvy & Mather Advertising, Shanghai

Production Company: Pointblank, London

Sound Design Company: Amber, London

Chief Creative Officer: Graham Fink

Ogilvy & Mather Advertising, Shanghai

Executive Creative Director: Francis Wee

Ogilvy & Mather Advertising, Shanghai

Creative Director: Fiona Chen

Ogilvy & Mather Advertising, Shanghai

Art Director: Fiona Chen

Ogilvy & Mather Advertising, Shanghai

Copywriter: Martin Latham

Ogilvy & Mather Advertising, Shanghai

Account Director: Larry Jin

Ogilvy & Mather Advertising, Shanghai

Executive Creative Director: Dirk Eschenbacher

Ogilvy & Mather Advertising, Beijing

Head of Copy: Kweechee Lam

Ogilvy & Mather Advertising, Beijing

Creative Director: Rocky Hao

Ogilvy & Mather Advertising, Shanghai

Group Creative Director: Thomas Zhu

Ogilvy & Mather Advertising, Shanghai

Copywriter: Elaine Jin

Ogilvy & Mather Advertising, Shanghai

Senior Art Director: Stephen Zhong

Ogilvy & Mather Advertising, Shanghai

Copywriter: Ray Hao

Ogilvy & Mather Advertising, Beijing