Eureka: LEND AN EYE

Credits & Description:

SUB CATEGORY : BEST USE OF MOBILE
COMPANY ENTERING : GREY GROUP SINGAPORE, SINGAPORE
ENTRY TITLE : LEND AN EYE
BRAND : AWARENESS
ADVERTISER : EUREKA CALL CENTRE SYSTEM (S) PTE LTD
ADVERTISING AGENCY : GREY GROUP SINGAPORE, SINGAPORE
CHIEF CREATIVE OFFICER : ALI SHABAZ
COPYWRITER : ALI SHABAZ/JOSEPH CHEONG/KARN SINGH
ART DIRECTOR : DENG YINGZHI
AGENCY PRODUCER : SANDRA ONG
MARKETING COMMUNICATION DIRECTOR : RANI RAMAYA
MARKETING COMMUNICATION MANAGER : APRIANI KARTIKA
ACCOUNT DIRECTOR : PENELOPE WETHERILL/GAURAV ARORA
ACCOUNT MANAGER : MICHELLE TAN
HEAD OF ART : TAN GIAP HOW
INTERACTIVE SPECIALIST : SUDHIR PASUMARTY
MOBILE APPLICATION SPECIALIST : SANDEEP BHARDWAJ
DIRECTOR : DESMOND TAN
RETOUCHER : FEDINANDUS OEN
PRODUCTION PRODUCER : BOBBY KOH
THE BRIEF : THE CLIENT, EUREKA CALL CENTRE SYSTEMS, IS SINGAPORE'S FIRST CONTACT CENTRE THAT ALLOWS VISUALLY IMPAIRED PERSON TO MAKE CALLS. THEY'RE ALWAYS STRIVING TO ENRICH THE LIVES OF THESE EMPLOYEES, TO HELP THEM LIVE WITH MORE FREEDOM. IN THIS CASE, WE WANTED TO ENABLE THEM TO DO THE THINGS THEY HAD NEVER DONE BEFORE. THE STRATEGY WAS TO REACH OUT TO AN UNTAPPED POOL OF RESOURCES - THE PUBLIC. AND OFFER THEM AN EASY WAY TO VOLUNTEER USING SOMETHING THAT'S ALREADY PART OF THEIR LIVES - A SMARTPHONE.
THE SOLUTION : 'LEND AN EYE' IS AN APP THAT NOT ONLY HELPS THE BLIND GET FROM POINT A TO B UNSUPERVISED, BUT ALSO ENABLES THEM TO MAKE MORE CHOICES. THE APP MIMICS THE PRINCIPLES OF FACETIME OR SKYPE VIDEO CALLING TO TURN THE SMARTPHONE INTO THE EYES FOR A BLIND PERSON. TO LAUNCH THE APP, THE BLIND DOUBLE TAP THEIR PHONE, WHICH THEN CONTACTS SEVERAL VOLUNTEERS SIMULTANEOUSLY. THE VOLUNTEER THAT ANSWERS BECOMES THE EYES FOR THE BLIND PERSON. USING THE IN-BUILT CAMERA ON THE BLIND PERSON'S SMARTPHONE, THE VOLUNTEER GUIDES HIM, GIVING HIM THE FREEDOM TO MAKE CHOICES. SMARTPHONES ARE A RELEVANT PART OF MANY PEOPLE'S LIFESTYLES TODAY. SO USING AN APP TO ENGAGE VOLUNTEERS WAS THE PERFECT SOLUTION.
THE RESULTS : 'LEND AN EYE' WAS FEATURED IN VARIOUS NEWS MEDIA, INCLUDING LOCAL SPREADSHEET THE STRAITS TIMES,YAHOO NEWS, BERITAN HARIAN, SOUTH CHINA MORNING POST, CNET ASIA AND CAMPAIGN BRIEF ASIA. MEDIA COVERAGE AMOUNTED TO $351,139.59. BECAUSE OF THE WIDE COVERAGE, NUMEROUS VOLUNTEERS STEPPED FORWARD, VOLUNTEERING THEIR TIME FOR THOSE WHO NEEDED IT. ALSO, DEVELOPERS NOW WANT TO COLLABORATE WITH US TO TAKE THE APP EVEN FURTHER.