Expedia Case study Plan A by Hankuk University of Foreign Studies Seoul

The Case study titled Plan A was done by Hankuk University of Foreign Studies Seoul advertising agency for Expedia in South Korea. It was released in Feb 2015.
Advertising campaign for Expedia

Expedia: Plan A

Brand
Expedia
Media
Case study
Released
February 2015
Posted
February 2015
Market
South Korea
Industry
Travel Agencies, Tour Operators & Travel Services
Agency
Hankuk University of Foreign Studies Seoul
Art Director
Sun Sakong Hongik University
Copywriter
Seoul Vision
Copywriter
Minji Hong Hankuk University Of Foreign Studies

Awards:

Ad Stars Awards, 2015
IntegratedProduct & ServiceGeneral Public Crystal
PRProduct & ServiceGeneral Public Crystal
Clio Awards 2015
Student DigitalProduct/Service: AppsBronze

Credits & Description:

Title (Crystal) Plan A
Enter Category Integrated > Product & Service
Brand Expedia
Entrant Company: Hankuk University of Foreign Studies, Seoul
Art Director: Sun Sakong Hongik university, Seoul
Copywriter: Minji Hong Hankuk university of foreign studies, Seoul
Digital Director: Yusol Shim Kyunghee University, Seoul
Digital Director: Hyosun Kim Pukyong National University, Seoul