Subaru: MINICAR LIGHT STREAM.

Credits & Description:

CLIENT FUJI HEAVY INDUSTRIES
PRODUCT EYESIGHT
ENTRANT ASATSU-DK TOKYO, JAPAN
TYPE OF ENTRY CRAFT: TV
CATEGORY ACHIEVEMENT IN PRODUCTION
TITLE MINICAR LIGHT STREAM.
PRODUCT/SERVICE EYESIGHT
ENTRANT COMPANY : ASATSU-DK TOKYO, JAPAN
ADVERTISING AGENCY : ASATSU-DK TOKYO, JAPAN
MEDIA AGENCY : ADK JAPAN TOKYO, JAPAN
PRODUCTION COMPANY : TOHOKUSHINSHA FILM CORPORATION TOKYO, JAPAN
HIROKI ISHIYAMA ADK CREATIVE DIRECTOR
HIROKI ISHIYAMA ADK COPYWRITER
MASAO OHDE OHOKUSHINSHA FILM CORPORATION PRODUCER
YOSHINORI OKAMURA FREERANCE DOP
SHOW YANAGISAWA THE DIRECTORS GUILD DIRECTOR
YUTA UENO TOHOKUSHINSHA FILM CORPORATION PRODUCTION MANAGER
MOMOKO NAKAMURA MOMONOMA PRODUCTION DESIGNER
YASUO FUKUDA OMNIBUS JAPAN INC. COLORIST
YOSHIYUKI KOIKE LICRI INC, OFFLINE EDITOR
MITSUNORI MAE/KAZUYA YAMAMOTO/JUNJI TOGA OMNIBUS JAPAN INC. ONELINE EDITOR
YOSHIAKI YOKOYAMA OMNIBUS JAPAN INC. MIXIER
ATSUTOSHI UENO FREERANCE GAFFER
TORU MIDORIKAWA/KOTARO MARUHASHI MELODY PUNCH SOUND DESIGN
AKIKO SUENAGA ADK CREATIVE CURATOR
AKIKO SUENAGA ADK CREATIVE CURATOR
Brief Explanation
Subaru’s EyeSight™ is a driver assist technology that automatically detects obstacles in a car’s path and brings the car to a stop, effectively preventing collisions. Equipped with EyeSight, these mini-cars automatically come to a stop when they encounter an obstacle. When the mini-cars are moving, their headlights are illuminated, and as they come to a stop, their brake lights come on in conjunction with the EyeSight function. Our mini-car movie shows a dream world as visualized by Subaru. Utilizing the EyeSight function and blinking lights, countless mini-cars flow, safely collision-free, through a magical glittering world. The film was shot entirely with battery-powered mini-cars, using no special computer graphics or image effects. NOTE: The mini-cars were originally created as take-home premiums for customers who take a test-drive at Subaru dealerships.
Creative Execution:
Because we believed that realistic depiction of the EyeSight function was the best way to convey the benefits of this Subaru technology, the film was shot without any computer effects, emphasizing the actual performance of EyeSight. Marshaling a squadron of more than 300 minicars, we filmed each individual scene. Due to budget limitations, we crafted our set from low-cost materials such as cardboard and transparent film. The original vocals and accompaniment were recorded in a single take, creating the feeling of a live performance and adding depth and immediacy to the sequence of images to draw the viewer in.