Fairfax Media Case study 60 pieces of gold by The Hallway Sydney

The Case study titled 60 pieces of gold was done by The Hallway Sydney advertising agency for Fairfax Media in Australia. It was released in Sep 2011.
Advertising campaign for Fairfax Media

Fairfax Media: 60 pieces of gold

Brand
Fairfax Media
Media
Case study
Released
September 2011
Posted
September 2011
Market
Australia
Industry
Publishing, streaming & media, Business equipment & services, Corporate Image
Agency
The Hallway Sydney
Creative Director
Simon Lee

Awards:

Caples Awards 2012
Other MediaRetention/Loyalty, non-mailFinalist

Credits & Description:

Agency: The Hallway

Client: Fairfax Media

Managing Partner: Jules Hall

Creative Director: Simon Lee

Head of Art: Dave Lidster

Project Manager: Samantha Teoh