FOCP: TAKE THE DOCTOR'S SEAT

Credits & Description:

Visit Site https://www.youtube.com/watch?v=gQ5dIPIQp8Q&list=UUFB4dOoMY8oLl4FfNudkj4A
CLIENT FOCP
PRODUCT CHARITY ORGANISATION
ENTRANT J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
TYPE OF ENTRY INTERACTIVE: ONLINE VIDEO
CATEGORY ONLINE VIDEO
TITLE TAKE THE DOCTOR'S SEAT
PRODUCT/SERVICE CHARITY ORGANISATION
ENTRANT COMPANY : J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY : J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
MEDIA AGENCY : MEDIACOM MENA DUBAI, UNITED ARAB EMIRATES
RICHARD HOL JWT DUBAI REGIONAL CREATIVE DIRECTOR
MAHMOUD ALKHAWAJEH JWT DUBAI SENIOR ART DIRECTOR
PRABHAKAR IYER JWT DUBAI CO/HEAD OF STRATEGIC PLANNING
SOURAYA ALFAR JWT DUBAI HEAD OF TV PRODUCTION
SEYOAN VELA JWT DUBAI EXECUTIVE CREATIVE DIRECTOR
JOY KANAAN JWT DUBAI ACCOUNT DIRECTOR
VANA THEOFANIDOU JWT DUBAI SENIOR ACCOUNT MANAGER
AMINA ALSAHEB JWT DUBAI SENIOR ACCOUNT EXECUTIVE
RAZMIK KALAIDJIAN MEDIACOM DUBAI MANAGING DIRECTOR
HASSAN MISILMANI MEDIACOM DUBAI DIGITAL MANAGER
STREETWISE PRODUCTIONS STREETWISE PRODUCTIONS
SARA BALGHONAIM JWT DUBAI JUNIOR TV PRODUCER
Links
Entry URL https://www.youtube.com/watch?v=gQ5dIPIQp8Q&list=UUFB4dOoMY8oLl4FfNudkj4A
Creative Execution:
Banners on typically male oriented websites like cnn.com, sport360.com and arabianbusiness.com lead men to FOCP’s YouTuBe channel where they can watch the video.
No results are in yet. The video has gone live in the second half of February 2015.
Prostate cancer doesn’t kill Arab men, shame does. It prevents them from discussing problems with their prostate. But changing a taboo in Arab society takes a lot of time. To start saving lives right now Friends Of Cancer Patients has to take a shortcut. They informed men there’s one Arab who knows no taboos and they can always feel comfortable talking to: their doctor.