Ford Case study Don't Like & Drive by Blue Hive Sao Paulo, J. Walter Thompson Sao Paulo

The Case study titled Don't Like & Drive was done by Blue Hive Sao Paulo, J. Walter Thompson Sao Paulo advertising agencies for Ford in Brazil. It was released in Mar 2016.
Advertising campaign for Ford

Ford: Don't Like & Drive

Brand
Ford
Media
Case study
Released
March 2016
Posted
March 2016
Market
Brazil
Industry
Cars
Agency
J. Walter Thompson Sao Paulo
Chief Creative Officer
Toby Barlow
Executive Creative Director
Vico Benevides
Creative Director
Rodrigo Strozenberg
Photographer
Regis Fernandez
Creative Director
Arnaldo Boico
Art Director
Chico Medeiros
Agency
Blue Hive Sao Paulo
Chief Creative Officer
Toby Barlow
Executive Creative Director
Vico Benevides
Creative Director
Rodrigo Strozenberg
Photographer
Regis Fernandez
Creative Director
Arnaldo Boico
Art Director
Chico Medeiros

Awards:

One Show, 2016
MobileCsr - Digital Publications / Digital PublicationsMerit
Social MediaCsr - Branded Social Post / Branded Social PostMerit
El Ojo Festival 2016
MobileEjecuciones para redes socialesBronce

Credits & Description:

Client: Ford Motor Company
Title: Dont Like & Drive
Category: Automotive / Cars
Agency: Blue Hive Brasil / Sao Paulo
Art Director: Chico Medeiros
Writer: Alexandre Giampaoli
Chief Creative Officer: Toby Barlow
Creative Director: Rodrigo Strozenberg, Arnaldo Boico
Creative Team: Lauren Kelley, Ryan Belanger
Executive Creative Director: Vico Benevides
Photographer: Regis Fernandez
Social Media Manager: Jennifer Wright