| Euro Effie Awards, 2014 | ||
|---|---|---|
| The Winner | Small Budget | Bronze |
Our challenge: persuade 500 people to commit to buying a £15k-plus Ford EcoSport, exclusively through Facebook, months ahead of its general launch and long before its availability in dealerships.
This ambitious strategy involved Ford pre-selling a car in a way they’d never done before. And the approach paid off.
Title "Ford EcoSport"
Agency Blue Hive
Campaign Ford EcoSport
Advertiser Ford Motor Company
Brand Ford of Europe
Media Type Case Study