Fox Case study AXE by Loducca

The Case study titled AXE was done by Loducca advertising agency for Fox in Brazil. It was released in Mar 2013.

Fox: AXE

Brand
Released
March 2013
Posted
March 2013
Market
Agency
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Creative Director
Account Supervisor
Creative Director
Creative Director

Credits & Description:

Advertiser: FOX CHANNELS
Agency: LODUCCA
Category: Publications & Media
Advertiser's Supervisor: Carol Scholz
Copywriter: Marcelo Rosa
Other Credits: Reinaldo Motta (Graphic Producer)
Copywriter: Patrick Matzenbacher
Copywriter: Raphael Franzini
Copywriter: Alex Adati
Creative Director: André Faria
Creative Director: Cássio Moron
Art Director: Gregory Kickow
Creative Director: Guga Ketzer
Account Manager: Anna Carolina Paulino
Account Manager: Paula Ventura
Art Director: Rafael Beretta
Other Credits: Sid Fernandes (Executive Producer)
Account Supervisor: Fabiane Veiga
Creative Director: Fábio Saboya
Creative Director: Sérgio Mugnaini
Site Location
The stunt took place in a Shooting Club in São Paulo, Brazil. Then, the posters were sent to journalists, blogs and websites of fans.