Frauenzentrale Zurich: Women should not be worth less [video]

Credits & Description:

Nomination: Pr
Category: Social Responsibility
Awards: Shortlist
Agency: Publicis Werbeagentur Schweiz
Client: Frauenzentrale Zurich
Agency Producer Benjamin Kaegi Cem van der Schaar
Art Director Daniel Ahrens Norihito Iida
Chief Creative Officer Thomas Wildberger
Copywriter Jan Kempter
Creative Director Urs Schrepfer
Digital Producer Tiago Dias
Graphic Designer Raphael Graber Gregory Hedrich
Advertising Agency Publicis Werbeagentur Schweiz
Photography Felix Streuli
Production Company Dynamic Frame
Sound Design Jingle Jungle
In spite of legal obligations, women in Switzerland still earn up to 20% less than men. It was our task to draw the general public’s attention to this disgraceful state of affairs and to encourage them to do something about it. To achieve this aim, we demonstrated the absurdity of this inequality by applying it directly to everyday products. We publicised our collection of products via a range of different channels, and in doing so, inspired many people to become members of the centre for women.