Friend For Friend: FRIEND FOR FRIEND

Credits & Description:

Category PR
Subcategory Social PR
Entrant agency e:mg
Client Biruliovo Municipal Animals' Shelter
Brand Social project "Friend for friend"
Product/service Social project "Friend for friend"
Date release 18.11.2014
Advertising agency Drugie
Production agency Park Production
Other agency Public relations & Public affairs company CROS
Creative director Anton Melnikov
Executive creative director Yulia Verdesie (Director/Copywriter)
Art director Eugeniy Kolesnikov
Digital art director Eugeniy Tatarnikov (Creative Digital Group Head)
Account director Elena Goroshek (Agency Producer)
Art director Alexey Rogov (Designer)
Account director Ekaterina Anninskaya (PR Director)
Account director Ilya Martynov (Executive Director)
Digital art director Victoria Kurenkova (Head of digital production department)
Digital designer Digital project team: Olesya Bebutova, Ivan Bakhvalov
Account director CROS Team: Olga Peskova, Valeria Startceva, Svetlana Tarasova, Christina Parunina
Account director PR Team: Yana Brekotkina, Luydmila Antonova
Art director Danil Golovkin (Photographer)
Executive creative director Mikhail Perlovsky (Video Production Director)
Art director Vladimir Gaysler (Cameraman)
Account director Alexander Farber (General Producer), Aram Petrosyan (Producer)
Writer Oleg Litvishko (Composer)
Executive creative director Kirill Novikov (Director)
Art director Petr Braterskiy (Cameraman)
Account director Valentin Borisevich (Sound Producer)
Art director Oleg Korneev (Film Editor)
Account director Dmitry Drozdov (Senior Event-manager)
Website http://friend-4-friend.org
Background: Every fourth old man in Russia feels lonely. The risk to die earlier among them is more than 70%. There are 100 000 stray dogs in Moscow. They live about 2 years, while domestic animal - about 12 years. Problem: Lonely man needs to concern for someone and stray dogs need to be in care. Idea: Care prolongs the life. Our program is the 1 decision of 2 problems. It helps lonely old men to become owners of stray dogs trained by the program.