Fundacion Favaloro Case study THE SALT YOU CAN SEE by Grey Buenos Aires

THE SALT YOU CAN SEE
The Case study titled THE SALT YOU CAN SEE was done by Grey Buenos Aires advertising agency for Fundacion Favaloro in Argentina. It was released in May 2015.

Fundacion Favaloro: THE SALT YOU CAN SEE

Released
May 2015
Posted
May 2015
Market
Executive Creative Director
Creative Director
Executive Creative Director
Director
Art Director
Creative Director

Awards:

Cannes Lions, 2015
PRSECTORS: HEALTHCARE & WELLBEINGBRONZE
PROMO AND ACTIVATIONPRODUCT & SERVICE: COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICALGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALEGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTIONSILVER
Clio Awards 2015
Engagement/ExperientialProduct/Service: OtherSilver
DirectProduct/Service: Out of HomeSilver
InnovativeProduct/Service: InnovativeBronze
Integrated CampaignProduct/Service: Integrated CampaignBronze

Credits & Description:

Festival: PR: Sectors: Healthcare & Wellbeing
Awards: Bronze
Advertiser: FUNDACIÓN FAVALORO
Agency: GREY ARGENTINA
Geo: Argentina
Advertiser Supervisor: ALEJANDRA MARINO (FUNDACIÓN FAVALORO)
Account Director: CECILIA DE LA FUENTE (Grey Argentina)
Executive Creative Director: DIEGO MEDVEDOCKY (Grey Argentina)
Agency Producer: GUIDO URRUTIA (Grey Argentina)
Executive Producer: IONI BORISONIK (Oruga Cine)
Agency Producer: PATRICIO BROWNE (Grey Argentina)
Creative Director: SEBASTIÁN GRACCIOLI (Grey Argentina)
Agency Producer: SERGIO BONAVIA (Grey Argentina)
DIGITAL PROJECT MANAGER: AYELEN PRIVATO (Grey Argentina)
Creative Director: DIEGO GUELER MONTERO (Grey Argentina)
Account Executive: ESTEFANÍA PRIETO (Grey Argentina)
Copywriter: FACUNDO MARTINELLI (Grey Argentina)
Art Director: FLORENCIA LODA (Grey Argentina)
VP CLIENT SERVICE: FLORENCIA PEREYRA (Grey Argentina)
Director: MARTIN LEVI (Oruga Cine)