Garagista Case study Anti-Hipster Campaign [video] 3 by Foxp2 Cape Town

The Case study titled Anti-Hipster Campaign [video] 3 was done by Foxp2 Cape Town advertising agency for Garagista in South Africa. It was released in Nov 2015.

Garagista: Anti-Hipster Campaign [video] 3

Released
November 2015
Posted
November 2015
Senior Art Director
Executive Creative Director
Director
Photographer

Awards:

The Loeries Awards 2016
EFFECTIVE CREATIVITY-Silver

Credits & Description:

Garagista Beer Co. was new to the South African craft beer scene and needed to create something big for the launch of their Limited Edition Pale Ale. So we decided to take craft beer back from the hipsters and have a little fun with the pretentious craft beer stigma. Agency: FoxP2, Cape Town
Media: Integrated
Category: Drinks, alcoholic
Client: Garagista Beer Co.
Agency: FoxP2 Cape Town
Country: South Africa
Director: Duvan Durand
Executive Creative Director: Justin Gomes
Producer: Dana Van Vreden
Senior Art Director: Ryan Barkhuizen
Senior Copywriter: Alex Goldberg
Production company: The Institute Of Amazing Shit
Sound: Gerdus Oosthuizen
Agency Producer: Katherine Tripp
Editor: carlos feyder
Photographer: Bryan Traylor
Agency Editor: Aviwe Apleni