Brand: General Electric
Media: Online
Category: Electronics & Technology
Agency: Laboratory
Geo: Hungary
GE Healthcare: Bitfection
GE Healthcare set out to change the healthcare industry, with the help of the industrial internet, so they launched the greatest recruitment campaign of the year. Our task was to find over a 100 developers. We know that they are avid gamers, so we created Bitfection, a pro-level healing game with a special award: a job offer from GE Healthcare. The players had to navigate a dozen of nanorobots using only Java codes, in order find and identify sick pixel groups on a medical record. The campaign was highly successful: we recruited more than a 140 developers.
Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Directors: Márton Tóth, Ferenc Farkas
Copywriters: Ádám Szklenár, Balázs Springel
Published: March 2014