German Road Safety Council Case study Split personalities by Miami Ad School Berlin

The Case study titled Split personalities was done by Miami Ad School Berlin advertising agency for subbrand: German Road Safety Council (brand: German Road Safety Council) in Germany. It was released in Nov 2012.
Advertising campaign for German Road Safety Council

German Road Safety Council: Split personalities

Brand
German Road Safety Council  (German Road Safety Council)
Media
Case study
Released
November 2012
Posted
November 2012
Market
Germany
Industry
Public awareness
Agency
Miami Ad School Berlin
Art Director
Eszter Kazinczy
Copywriter
Andrew Truong

Credits & Description:

Advertised brand: German Road Safety Council /DVR/

Advert title(s): Split personalities

Advertising Agency: Miami Ad School Berlin

Art Director: Eszter Kazinczy

Copywriter: Andrew Truong

Published: Month, Year: 19.11.2012.

Short rationale :

Split Personalities integrated campaign for the German Road Safety Council

with the main message: Don’t let driving change you!