Gibson Guitars Case study Tech pick by Sookmyung Women`s University

The Case study titled Tech pick was done by Sookmyung Women`s University advertising agency for Gibson Guitars in South Korea. It was released in Oct 2014.
Advertising campaign for Gibson Guitars

Gibson Guitars: Tech pick

Brand
Gibson Guitars
Media
Case study
Released
October 2014
Posted
October 2014
Market
South Korea
Industry
Musical Instruments
Agency
Sookmyung Women`s University

Awards:

Young Guns Awards, 2014
StudentStudent Advertising: IntegratedFinalist

Credits & Description:

School Sookmyung Women's University
Country South Korea
Client gibson
Talent jihyun lee
yejin kang
sunah park
sooyoung choi
Sungrok Choi
Create an interactive platform that can move Gibson as a new and hip music company. We create the world’s first Bluetooth enabled guitar app that records sounds and send directly to your computer.