Goodyear Case study THE WET GRIP PERFORMANCE by Leo Burnett Frankfurt

THE WET GRIP PERFORMANCE
The Case study titled THE WET GRIP PERFORMANCE was done by Leo Burnett Frankfurt advertising agency for subbrand: Goodyear Tyres (brand: Goodyear) in Germany. It was released in Apr 2013.
Advertising campaign for Goodyear

Goodyear: THE WET GRIP PERFORMANCE

Brand
Goodyear Tyres  (Goodyear)
Media
Case study
Released
April 2013
Posted
April 2013
Market
Germany
Industry
Tires
Agency
Leo Burnett Frankfurt
Creative Director
Andreas Pauli
Creative Director
Daniela Ewald
Creative Director
Joerg Hoffmann

Awards:

Kinsale Shark Advertising Festival 2013
International AmbientSpecial BuildBronze

Credits & Description:

GOODYEAR - THE WET GRIP PERFORMANCE
Agency: Leo Burnett Frankfurt
Category: Special Build
Client: Goodyear
Creative Director: Andreas Pauli (CCO), Joerg Hoffmann, Daniela Ewald
Creative Team: Benjamin Merkel, Helge Kniess
Account Director: Philipp Mueller-Scheessel
Client Marketing Director: Fabian Schreiber
Production Company: Create and More