Grafa Sdn Bhd Case study LESSONS IN RIDING - Wig, Crotch, Penny by McCann Erickson Kuala Lumpur
The Case study titled LESSONS IN RIDING - Wig, Crotch, Penny
was done by McCann Erickson Kuala Lumpur advertising agency for subbrand: Grafa (brand: Grafa Sdn Bhd) in Malaysia. It was released in Feb 2013.
Grafa Sdn Bhd: LESSONS IN RIDING - Wig, Crotch, Penny
Brand
Media
Released
February 2013
Posted
February 2013
Market
Industry
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Designer
Awards:
| Asia Pacific Advertising Festival (AdFest) 2013 | ||
|---|---|---|
| PRINT CRAFT LOTUS | Best Use of Typography | BRONZE |
Credits & Description:
Sub Category : Best Use of Typography
Company Entering : McCann Erickson (M) Sdn Bhd, Petaling Jaya
Entry Title : LESSONS IN RIDING - Wig, Crotch, Penny
Brand : Bicycle Retail
Advertiser : Grafa Sdn Bhd
Advertising Agency : McCann Worldgroup/McCann Erickson Malaysia, Petaling Jaya
Executive Creative Director : Ean-Hwa Huang/Szu-Hung Lee
Copywriter : John HD
Art Director : Jerome Ooi
Agency Producer : Jimmy Ong
Designer : Chang Chun Boon