D&AD Awards, 2016 | ||
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Creativity for Good (White Pencil) | Design - Not for Profit | Wood Pencil |
Agency: 4c Design
Client: Grant Douglas
Design Director Will Mitchell
Designer Emily Tulloh
Director Ewan Macpherson
Engineer Michael Aldridge John Ritchie
Graphic Designer Somhairle MacDonald
Industrial Designer Mark Penver
Model Maker Tom Harris
Design Agency 4c Design
Managing Director Robin Smith
Office Manager Valerie Webb
Grant has cerebral palsy, which causes his hands to shake and makes it very difficult to use conventional cutlery. He approached 4c Design to help design a spoon that would enable him to eat without spilling food. The solution came through working with the shakes and not trying to counter them, simplifying the design to a single moulding. This made it both durable and low cost. The project was done pro-bono as part of 4c’s internship scheme and has now been recognised as a solution for other conditions such as Parkinson’s and essential tremors.