Guinness Case study, Film Clear by AMV BBDO London

The Case study titled Clear was done by AMV BBDO London advertising agency for Guinness in United Kingdom. It was released in Feb 2019.
Advertising campaign for Guinness

Guinness: Clear

Brand
Guinness
Media
Case study, Film
Released
February 2019
Posted
October 2020
Market
United Kingdom
Industry
Beers and Ciders
Agency
AMV BBDO London
Creative Director
Nicholas Hulley
Copywriter
Tim Riley
Chief Creative Officer
Alex Grieve
Creative Director
Nadja Lossgott
Copywriter
Tim Riley

Awards:

Cresta Awards 2020
Ambient And ExperientialAmbientGold
IntegratedIntegratedGold
D&AD Awards 2020
ImpactAdvertising/BrandsWood Pencil
ExperientialOut-of-HomeShortlist
Caples Awards 2020
Innovation-Bronze

Credits & Description:

Title of Entry: Clear
Brand: Guinness
Product/Service: Guinness
Client: Diageo
Entrant Company: AMVBBDO
Creative Agency: AMVBBDO
Creative Director: Nicholas Hulley/Nadja Lossgott
Copywriter: Tim Riley
Chief Creative Officer: Alex Grieve
Date of Release: 2019-02-07
Notes: Guinness wanted to help people drink more responsibly. So, we rebranded boring old tap water as an exciting new drink: Guinness Clear. At a stroke, we removed the social stigma attached to ordering water in a bar – and turned it into a joke everyone could share. The campaign comprised TV, social, print, ‘Home Brew’ kits, even rain ponchos. After two months, 80% of consumers we spoke to said they’d moderated their alcohol intake by drinking water.