Advertiser: GÜNES SIGORTA
Agency: KROMBERA
Category: Acquisitions
Agency President: Alper Özdemir (Krombera)
Execution
The strength of the creative and originality lays on the fact that an insurance company was providing a social media insurance for the first time in the world. Accordingly, the Facebook Insurance was appropriate with Güneş Sigorta since it is a traditional insurance company which aims to tranform into a modern image.
Outcome
10,530 unique users used the application. 3,217,693 photos and 2,479,998 posts were insured. 1,494 digital albums were shared and 1,299 digital albums were shared publicly.
Implementation
The creative solution regarding to the brief of Güneş Sigorta, to transform their traditional image into an innovator one, was to generate something brand new. Accordingly, a first in the world, The Facebook Insurance came into existence. Güneş Sigorta offers The Facebook Insurance as a free product to its customers and new customers. The desired outcome was more qualitative than quantitative. The Facebook Insurance took place in many TV channels such as CNN Turk and many magazines such as Marketing Turkey. Rather than these qualitative results, by the participation of 10,530 unique users the desired outcome is exceedingly fulfilled.
Client Brief Or Objective
The target audience was drawn both from existing customers and new customers. The strategy of the campaign was to redound an innovator profile to Güneş Insurance Company.