| Golden Drum, 2014 | ||
|---|---|---|
| Digital campaigns including mobile campaigns | Digital campaigns including mobile campaigns | Silver Drum |
| Eurobest, 2014 | ||
| Mobile | MOBILE: USE OF MOBILE TECHNOLOGY | Bronze Eurobest |
| One Show 2015 | ||
| Mobile | Mobile Applications / Durable Goods | Silver Pencil |
Award: Silver Drum
Advertiser: PHD Bikes a.s./ Harley Davidson
Product and services: Harley Davidson
Registrant: Y&R Prague
Country: CZECH REPUBLIC
Brand name: Harley Davidson
Advertising agency, city: Y&R Prague
Art director: Gerrit-John Gerischer
Executive Creative Director: Jaime Mandelbaum
Copywriter: Klara Koubkova
Creative director: Jaime Mandelbaum
Photographer: Marek Dusil
Production Company: G.P.S. Production
Digital Production: Iconmobile Gmbh: Adrian Le Hanne, Dr. Holger Nösekabel
Digital Production: Iconmobile Gmbh: Adrian Le Hanne, Dr. Holger Nösekabel
Other credits: Making of:Valerio Mendoza, Edgar Ortiz, Caio Dias, Jiri Svorc, Motion Designer: Carlos Baer
Creative idea explanation:
We needed to let people know that anyone can afford HD bike on leasing. The best way to get our message through to them is when they’re really excited about the brand. That’s when they see their dream bike and can’t help themselves from posing with it and taking picture. We used parked Harleys as a bait and set up a special infra red technology creating a message which can only be captured by cell phone cameras but is not visible to the naked eye. So we managed to make people photo bomb their own picture with our message.